Milk Shell Project Demo Video / Cravendale Future Milk Entry
3D sequence produced using Maya, After Effects + Photoshop

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The Milk Shell system re-defines ecologically aware design by tackling the issue of wasted materials as well as the less regarded issue of wasted print design. Once a customer has purchased one shell with its included re-rill, they are then able to keep the washable outer casing for continued use. Re-fills can be continually released and re-developed in a range of flavours and varieties at minimal packing costs.

The re-rill´s used in this design will be solely produced using newly developed cellulose materials which are 100% recyclable and cheap to manufacture. As opposed to glass these containers will be completely safe for children to handle and resistant to sliding and shattering. The labels will take up minimal space on the outside of the containers and use a limited number of colours per print. All these considerations will ensure that the clean transparent image of the re-fill system will be supported by also being the cheapest milk on the market.

It has become a condition of our society to over-spend on packaging for products which are often bought and disposed of in the same day. The milk carton has become a centerpiece for many breakfast tables and the visual space it occupies can be better utilized by making the packaging both re-useable and customizable. Family artwork and photography can be shared communally at meal-times, graphic artists can upload and exchange their custom designs online, produce manufacturers can make recipe suggestions and health guidelines available as printable inlays from their websites. The possibilities are infinite.